Being Bad for the Sake of Being Bad
One of the things that made Ric Flair such a great heel in wrestling is he would still cheat against really easy opponents he didn't even need to cheat against. He cheated not because it helped him, but simply because he liked cheating. It was fun for him to see what he could get away with. I always liked when he pinned some jobber and still put his feet on the ropes for leverage even though you knew the jobber wasn't going to kick out anyway.
But what's even better heel behavior is when you like lying, cheating, and stealing so much that you'd STILL do it even when it actually hurts you. I am so petty that I like to lie to my coworker about when I've been sitting in the chair at their desk sometimes. If I HAVE been sitting in it, I lie and say I haven't. But lying is so fun that even if I HAVEN'T been sitting in that chair, I will sometimes lie and say that I have. And the best part is I've lied about it SO much over the years that even when I throw myself under the bus and go out of my way to say I've been sitting in that chair, my coworker STILL won't believe me! Man, it takes some seriously hard work to get someone to distrust you SO much that they don't believe you even when you admit fault! That's a serious level of distrust!
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